"The producers have decided to go in another direction."

That's LA slang for 'you're fired,' and it has a particular feature that means it is used in situations where it also means "we know you've been working for us, and we're going to keep that work, but we'd prefer not to pay for it." In a purely 'fluent English speaker' sense, it can make sense when referring to creative pursuits, like writing, or acting, or mousetrap design.

When it's used to fire someone from a technical job, and the direction the producers are moving away from is an offer for them to pay as much or as little as they choose...I'm not sure WHAT it means.